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iPhone 17 Outsells iPhone 16 in China and the US, Strengthening Apple’s Market Lead

  • Writer: Ridhi Jain
    Ridhi Jain
  • 3 days ago
  • 2 min read

Close-up of the iPhone 17’s upgraded camera module and new titanium finish
iPhone 17 Outsells iPhone 16, according to Counterpoint Research (Image via Apple)

 

The latest iPhone 17 has been a bold introduction by Apple as it has outpaced the iPhone 16 in early sales in both China and the United States.


The recent model had 14% more sales in its initial launch, according to Counterpoint Research's report on October 20, 2025. This is a significant reversal of fortunes in Apple, particularly in China, where the brand was increasingly experiencing competition among local smartphone manufacturers.


A Smarter Design and updates that’re Turning Heads Worldwide


iPhone 17 has attracted the attention of buyers due to its sophisticated design and increased intelligence. It now has better display brightness, enhanced cameras, and on-board AI capabilities that enhance the performance and quality of photographs.


The adaptive battery optimization and smoother multitasking have been a favorite of Apple users who seek efficiency and innovativeness. These upgrades demonstrate the way in which Apple is able to blend functionality with the latest technology.

 

iPhone 17 series outsold iPhone 16 series by 14% during the first 10 days in China and the US
iPhone 17 series outsold iPhone 16 series by 14% during the first 10 days in China and the US (Image via Counterpoint Research)

China and the US Push iPhone 17 to the Top


The iPhone 17 has also been picking up in China, the second-largest market of the Apple brand, following months of subdued sales. Analysts put this success on the trade-in schemes, limited offers, and good online campaigns of Apple.


In the US, initial reviews show increased performance, improved display contrast, and apparent gains in durability. These upgrades have prompted users to upgrade earlier than anticipated, with more in-store traffic and pre-orders.

 

Competition is rising, but Apple Still Owns the Spotlight


This spectacular performance of the iPhone 17 had a strong beginning because Apple is operating in a competitive environment. Samsung and Huawei are increasing their competition with their AI-first smartphones and foldable devices.


Nevertheless, Apple ecosystem, including iCloud, iOS, and flawless integration of the devices, remains appealing to the loyal customers. According to industry analysts, Apple has a long-term competitive advantage against its competitors because of its ability to stay consistent in its user experience and privacy protection.



Strategic Statement of Apple: Innovation that is Accessible


The success of Apple has not been only in technology but also in strategy. The iPhone 17 is more affordable because the company has increased its Apple Trade-In and installment deals.


This strategy is based on the interests of a larger audience as it is affordable and of premium quality. It is part of a bigger vision of being innovative that Apple does not isolate ordinary consumers.

 


Conclusion


The initial sales of the iPhone 17 support the dominance of Apple in the smartphone market around the world. The increased sales in China and the US have established the pace of growth that the company is going to experience.


Entering the festive season, the iPhone 17 has already been received with great success, which means that Apple still understands how to win hearts and markets with accuracy and creativity.


Continue navigating The ScreenLight to know about more tech-related topics.



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