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AI influencers are rapidly gaining traction on Instagram and TikTok, helping brands scale content, reduce risks, and engage audiences, while prompting debates around authenticity, ethics, and the future of digital influence.

The growing influence of social media over children and teenagers has been a big concern for parents. The Australian government took a bold step in late 2024, passing a bill in Parliament that would prevent children under 16 from accessing social media platforms. Popular platforms such as Facebook, Instagram, TikTok, X, Snapchat, and YouTube would be restricted from December 2025.